You need expertise to sell your home at the best possible price in the least amount of time. Founded in 1961, Berkshire Hathaway HomeServices has grown to be one of Chicagoland’s largest and most respected real estate brokerage firms.
Today, we continue that proud tradition as one of the leading brokerages serving neighborhoods throughout Chicago as well as communities on the North Shore, the northwestern and western suburbs and southern Wisconsin. We are world renowned for our luxury marketing and set the standard for upper bracket representation.
One thing is critical to a seller in any market, and that is the price at which you initially list your home. Many sellers think that an overpriced property simply can be reduced if it doesn’t sell. The danger with this approach is that by the time the property is finally reduced to its market value, buyers question how long the home has been on the market and why it hasn’t sold.
I use market research to arrive at an initial price that is both realistic and fair to you but also attractive to buyers. This pricing process takes into account a number of key factors, which include the property location and condition, as well as the market history and current market activity.
I can help you determine a reasonable price range with a Comparative Market Analysis. Setting a fair asking price helps you obtain the maximum selling price for your home.
When advertising exposure and positioning are done correctly, your home will sell more quickly and will command a higher price. At a time when 90% of home sales start online, you will want to team up with a firm that has a dominant online advertising strategy to sell your home.
Our multi-channel approach means maximum exposure across all media: online advertising is supported by radio, television, social media and a robust yard sign program, which drive even more buyers to our sites. This strategy is designed to deliver maximum exposure for your house, townhome, or condo, to qualified home buyers who are most likely to purchase a home in the near future.
It combines advertising, marketing, and listing tools specifically targeted to reach and persuade today’s affluent home buyers.
We present our luxury real estate in a manner that captures their special allure. Our experience has taught us that even the most exquisite homes benefit from a finely crafted marketing plan that stirs the emotions, but also appeals to the finely honed sense of value that luxury buyers possess. We know that each home is unique, and our luxury agents can create a marketing program tailored specifically for you. Supporting our agents are marketing professionals devoted exclusively to high-end properties, providing the highest level of service.
Our luxury marketing is a blend of art and science. We utilize top-rated luxury websites and a host of social media avenues, along with our own considerable contacts, databases and private client lists to share your home’s story and its many details with the most qualified buyers in the marketplace.
Once a buyer presents an offer, I will help you obtain the best possible price and terms. Typically, an offer includes the following information:
• Amount the buyer is willing to pay
• Mortgage amount, if any
• Closing and occupancy dates
• Contingencies (mortgage commitment, building inspections, etc.)
• Any personal property specifically included or excluded
The terms of a purchase can make or break the contract. House sale contingencies, closing dates, and inclusion of accessories or fixtures should be handled clearly and up front in order to avoid any confusion that could affect the purchase and/or closing. Counter-offers are common, and proposed changes will be reviewed and responded to quickly.
The closing is a formal process where all parties sign all of the necessary paperwork needed to complete the transaction. Title to the property is transferred from you to the buyer. The buyer receives the house-keys and you receive payment for the house! From the amount credited to you, the title representative subtracts the funds to pay off the existing mortgage and other transaction costs. Deeds, loan papers, and other documents are prepared, signed and ultimately filed with local property record office.